This is the "Orchid Gray" color variant of the Samsung Galaxy S8/S8+. It's a gray color with more of a purple/violet-ish hue to it. That is the nature of this particular device. In some light, it looks gray, and in other light it's very purple/violet. Just an FYI in case you were wondering why the "gray" color looked a little purple/violet-ish and visa versa.